Italian luxury brand Loro Piana is famous for its extremely slender and soft cashmere products. This time, it opened a flagship store in Ginza, Japan. It was operated by Aoki Chun, known as "Lv imperial architect". The curved facade is made of cashmere.
△ Aoki Chun's hand-painted sketch
Aoki Chun continued his consistent simple and meaningful design language, so that this 56 meter building, like a soft fabric, swayed gently under the breeze, and the metal facade became light, without the sense of massiness of traditional buildings. The wavy appearance stood out in Ginza district.
The facade of this building is wrapped with mirror steel bars, which presents a soft and delicate effect under the scattering of light.
When night falls and the light comes on, the warm yellow light line makes the building more flexible, unique but not publicized.
The window lamp at the entrance of the ground floor is decorated with Japanese Wisteria devices, which is intended to express the deep bond between the brand and Japan and the respect for nature.
The total internal area of Loro Piana is 655 ㎡, which is divided into four floors.
The first floor contains textile accessories for men and women and some leather products. Hidden spotlights are used, and the floor is decorated with linear lights. Women's clothing is provided on the second floor, and the clothing is projected by the laminate spotlight. The third floor is for men's wear, using clothing spotlights and linear lights in the decorative layer of the wardrobe area. The fourth floor provides customized personalized services.
About 85% of the interior materials are made of fabrics from the Loro Piana interior series. Provide a warm and unique space atmosphere.
Linear lamps are widely used as the main lighting of stairs, and wood and light colored marble are widely used, which complement Beige fabrics, making people feel like bathing in the breeze under the light.
Linear lamps and laminate lamps are used in the aisle, making the space full of pastoral woody fragrance.
The glasses display area uses a large area of light-emitting panels as the light source to make the whole window brighter and attract customers at the same time.
